The rub is the key to creating a great bark. There are thousands of rubs out there and all of them are probably pretty good. The bark is what you want to make of it. It can be as simple as the Texas Style “Salt and Pepper.” Here at Saddleback, we use a blend of brown sugar, salt, chili powder, garlic, and onion powder
You can spend a lot of time trying to develop your own personal rub recipe. In my opinion, do not reinvent the wheel. Just go with someone else that you can order online or snag a recipe from the internet. I think the process is more important than the rub.